· More regular interaction with the customer due to the presence in his smartphone;

 

· Ability to monetize retailer's own client base with additional value-added services - replenishment of the mobile operator's airtime, payment of utility bills, Internet providers, purchase of insurances, etc;

 

· Built-in functionality of transfers between cards of any banks;

 

· Filling the application with loyalty programs - displaying current rates, the amount of accumulated points, catalog of available gifts;

 

· An effective channel for communication and marketing campaigns through in-app push messages n and receiving individual hits and offers from users through the in-app feedback form;

 

· Filling the application with modern payment methods - Masterpass, Google Pay, Apple Pay;

 

· Facilitating the payment process directly inside the application - advance purchase of fuel, payment at the gas station without leaving the car, scanning the cart of goods and payment by one touch, etc ;

 

· The source of analytical information on the structure of customer expenses, its preferences and geotargeting